I’m Lubna Takruri, a content and editorial strategist, journalist and storyteller based in San Francisco, California. My work connects journalism, enterprise technology and AI, and video storytelling. I’m a collaborative, strategic editorial and content leader who brings 15+ years of journalistic rigor and deep B2B SaaS expertise to complex topics in AI, data and emerging technology, shaping them into authoritative, accessible narratives that convey the “why” and the “who cares” to business audiences and users. I specialize in interviewing experts, finding the argument inside dense material, and building the narratives that make complicated ideas matter to the people who need them.

At Snowflake I led flagship research, cross-functional campaign content and executive thought leadership on data and AI, and I built AI-enabled editorial systems that help teams move faster without lowering the quality of the work. Before that I managed the corporate blog at Onfido as a senior content marketing manager, ran community media and documentary production at Bay Area Video Coalition, and reported, wrote and produced for The Associated Press, CNBC, Al Jazeera, The Guardian, Foreign Policy, KQED and other newsrooms.

I identify as a creative and a woman of color and I’m a proud, avid gardener and traveler. I love solving problems, managing complex projects, and I’ve discovered a love for designing and building with AI tools. I create processes and workflows, and this interactive site is my concept, design, direction and build with Opus 5.5.