Content Marketing for Happy Couple, a Unique Relationship Building App
I was brought onboard by the CEO of Happy Couple, a unique relationship-building app where couples play a fun quiz game to get to know each other better, as Content Manager. My role included managing and increasing the in-app content as well as creating and writing the blog. I created guidelines, editorial calendars, voice and style for the blog and contributed to social media strategy.
I wrote this article for Happy Couple, a relationship-building app that helps couples grow closer and deepen their connection with daily questions. My article is based on a data science study of more than 8,000 users, and was published on the technology blog, Hackernoon.
Palestinians living under the Israeli occupation face stresses that affect their psychological and physical health. The merging of the 4,000-year-old tradition of yoga with the modern science of stress relief is giving West Bank residents the tools to manage their day-to-day wellbeing.
I wrote this story after spending time in two Yoga Teacher Trainings for Palestinian women from villages and refugee camps, on two consecutive summers in Ramallah, and following up on the women’s experiences.
Set on the quiet southern reaches of Koh Samui, Samahita is a yoga and detox retreat and Asia’s longest-running Yoga Alliance certified yoga teaching school. It takes a dedicated and meticulous approach to classical yoga, Ayurveda and cleansing the body and mind, with programmes predominantly on the serious side and a firm focus on education.